Each of our business units operates as a stand-alone organization. While having independent operation structure, dedicated sales, and customer service teams; they are all supported by corporate logistics, IT, HR and finance support functions.
In 2007, Anasia Group established its professional distribution arm focused on lighting, lighting accessories, and electric wiring supplies.
We supply energy saving lamps (CFLI), switches & sockets, wiring devices, lamps accessories, ballasts, circuit breakers, and connectors with and without wire.
Since 2007, and relying on extensive experience in the trade business, we have become a leading supplier and service provider of Energy Saving Lamps.
Our products are distributed successfully across all trade channels including wholesale and retail outlets. Our extensive distribution network enabled us to help our brands thrive and smoothly penetrate the competitive lighting market.
Anasia offers a wide range of lighting and wiring accessories. Our products are supported by our professional after-sales
We are committed to providing high-quality and long-lasting lighting accessories, that significantly reduce reinstallation costs. Our retail sales team ensures that all our products are continuously available and well distributed across all distribution outlets.
We manage our logistics internally through our highly qualified supply management teams that are capable of executing the most complex situations and timelines.
We are starting from the demand planning, shipping and clearing process, to storing, delivery & collection. Our supply management team secures a smooth flow of our goods from the source to its final destination.
Whether it is wholesale, retail or modern
trade, we plan our sales coverage
according to clear understanding and
comprehensive analysis of the needs of
both the outlet and the brand to achieve
optimum mutual results.
We develop a strong rapport with each & every customer to deliver the expected service and receive clear feedback to improve the sales & coverage process further.
Anasia team is continuously expanding its in-store marketing services in the broad scope of appliances.
Anasia’s qualified trade marketing team strives to optimize the best image and perception of Anasia’s partner's appliances brands.
With the growing number of modern trade accounts and outlets, Anasia invests in promoting its partners' brands to drive increased sales.
Anasia’s Merchandising team is responsible
for executing in-store marketing activities.
This includes ensuring the full application of brands’ guidelines, achieving best visibility, deploying effective POS materials, ensuring product availability and regular price monitoring.
To build a sustainable relationship with our key accounts, we assign highly qualified key account managers that work hand-in- hand with our clients. We thoroughly assess the potential, develop necessary plans, negotiate and set related contractor agreements. Finally, we monitor our teams’ performance to ensure seamless delivery.