Each of our business units operates as a stand-alone organization. While having independent operation structure, dedicated sales, and customer service teams; they are all supported by corporate logistics, IT, HR and finance support functions.
Since 2000, Anasia group became a local partner and exclusive distributor for leading international appliances brands.
Anasia’s portfolio of appliances products include wide range of Home, Kitchen, Wellbeing, IT & Gaming accessories.
Relying on our knowledge and experience, utilizing our vast capabilities of coverage, sales, distribution and using our wide network of service centers; we won the trust of millions of end consumers to become one of the most reputable appliance suppliers.
We help our partners penetrate the market rapidly in a sustainable way, distributing their products across a comprehensive set of trade channels including modern trade, wholesale, retail, and digital.
We promise our consumers high quality
and innovative Home Appliances that
enhance their lives. Our products range
from cleaning products such as vacuum
cleaners, dust busters, steam mops;
garment care products such as dry steam
and travel irons; to climate products such
as fans, oil heaters, and fan heaters.
We honor our commitment of excellence by offering a two-year warranty and a superior after sales service delivered through our network of strategically located authorized service centers and our professional customer service representatives.
Anasia offers a diverse range of kitchen
appliances; from food and beverage
preparation to cooking appliances, and
kitchen weighing scales. We provide aftersales
support for the entire range of
products we offer to the market.
We offer a warranty of at least two years on all our products.
We handpick only the best products and
brands for our well-being appliances
range. Our portfolio of products includes
bathrooms’ scales, and body analyzers.
Our two years warranty covers our entire products range, backed by our professional customer service representatives.
Anasia offers a wide range of IT and gaming
appliances, from controllers, mobiles &
laptops accessories, headsets and more.
We partner with leading global brands to ensure delivering high quality and durable products. We leverage our broad distribution network to ensure product availability across retail and wholesale points of sale across the country.
We manage our logistics internally through our highly qualified supply management teams that are capable of executing the most complex situations and timelines.
We are starting from the demand planning, shipping and clearing process, to storing, delivery & collection. Our supply management team secures a smooth flow of our goods from the source to its final destination.
Whether it is wholesale, retail or modern
trade, we plan our sales coverage
according to clear understanding and
comprehensive analysis of the needs of
both the outlet and the brand to achieve
optimum mutual results.
We develop a strong rapport with each & every customer to deliver the expected service and receive clear feedback to improve the sales & coverage process further.
Anasia team is continuously expanding its in-store marketing services in the broad scope of appliances.
Anasia’s qualified trade marketing team strives to optimize the best image and perception of Anasia’s partner's appliances brands.
With the growing number of modern trade accounts and outlets, Anasia invests in promoting its partners brands to drive increased sales.
Anasia’s Merchandising team is responsible
for executing in-store marketing activities.
This includes ensuring the full application of brands’ guidelines, achieving best visibility, deploying effective POS materials, ensuring product availability and regular price monitoring.
To build a sustainable relationship with our key accounts, we assign highly qualified key account managers that work hand-in- hand with our clients. We thoroughly assess the potential, develop necessary plans, negotiate and set related contractor agreements. Finally, we monitor our teams’ performance to ensure seamless delivery.